18 Apr ODI SAN ANTONIO – Winter IMPACT
ODI SAN ANTONIO
This February, Amber Moak had the privilege of attending Association of Junior Leagues International (AJLI) Organization Development Institute (ODI) in sunny San Antonio. It was her first AJLI training and she was excited to collaborate with other League members who also serve in a communications role. Amber participated in the communications and marketing track. Day one dealt with trainings about the Junior League brand standards and creating mood boards. Day two dove into communications best practices such as knowing your audience, social media tips and more, and day three combined everything, by having the group create marketing plans.
Amber’s favorite part of participating in this track was meeting other League members and hearing what they do to market their League or communicate with their members. The facilitator had participants sit based on their League size to ensure that members were connecting with people who likely were experiencing the same things. Amber was suprised to learn about the differences that exist between small and large Leagues – even though she transferred from one of the largest Leagues in the country. For example, her team’s marketing plan was centered on recruitment and they decided to use volunteers to make fliers, run social media and even to make a video. One of the large League tables also made a recruitment marketing plan but decided they would pay a videographer and a PR firm to help them with marketing materials and were willing to spend $2,000 on their efforts.
The icing to the trip was getting to connect with Ashley Gamache and Kate Adkison from the Junior League of Yakima. Their League is similar to JLT’s and a lot of time was spent sharing ideas. Amber also toured the Alamo, went on a river cruise and ate a lot of Mexican food.
Amber wants to encourage every emerging leader to go to an ODI if they can. The connections you will make will last a lifetime, you’ll learn a lot and you’ll come home with thousands of ideas to share with your council.